For most companies, essential data starts its life in all sorts of silos. Many businesses are running on a growing range of SaaS platforms, each of which holds a partial view of how a company is doing. With CRM data siloed in Salesforce, user data in an application database, and help tickets tucked away in Zendesk, it’s nearly impossible to put together a complete picture of what’s going on. Throw in a billing system, an NPS platform, and an email or marketing automation service provider, and you’ve got a whole mess of data and not many useful insights.
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